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I'm not sure what to make of this ad. It's very NSFW, for one thing. Compared to the absolutely delightful French 2007 Campaign with its gorgeous animation and well-chosen music, or the hot Swiss 2006 Campaign which featured incredibly buff hockey players and Olympic fencers doing it in the nude, this current ad is more than a nightmare.



Oh, and let us not forget the Bug Posters from 2004, or the French 2008 Explore campaign.

Date: 2009-09-05 05:35 pm (UTC)
From: (Anonymous)
It did have that feeling, didn't it. And also.... it seems a tiny bit weak to compare AIDS to Hitler. Not that they're not both killers, but resorting to a Hitler comparison is just so easy (my brother and I actually have a standing joke about that; how if you can't prove a point in a given debate, you can always resort to the Hitler Analogy™

Also, doesn't it give the feeling that if you're not out having "hot" sex, i.e. if you're just a "regular" person, you're not in danger?

Interesting.

Date: 2009-09-05 05:39 pm (UTC)
From: [identity profile] codeamazon.livejournal.com
My thought was it implied the sex had to be so casual you hadn't even looked at the person very well. It had the "out at a bar, pick up a hottie in a haze" feel to it, followed by his face.

Definitely NOT aimed at the "but he's such a nice guy, he couldn't possibly have something so nasty!" crowd, which is really the group that still needs their eyes opened I suspect.

Date: 2009-09-05 05:42 pm (UTC)
From: [identity profile] dossy.livejournal.com
Indeed, the anti-AIDS ad just lost as it invoked Godwin's law.

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Elf Sternberg

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