Food Labeling Campaign

[elfs]

Went to the grocery store today to pick up some carrots, and noticed that lots of things have these new rectangular tags in calming, organic greens and brown earth-tones. The store touts this advertising campaign information program, called "Simple Nutrition," as a new way of understanding what you're buying, and they all read things like "Organic," "Gluten Free," "Sodium Smart," "Natural," "Lean Protein," etc.

I propose they add two:

Onions, milk, yogurt, real peanut butter, steak, potatoes, broccoli, eggs, cheese, sauerkraut, walnuts, coffee, sugar, sour cream, kimchee, chicken, grapefruit, apples, celery, wine, carrots, beans, rice.

Doritos, most grocery bread, cheetoes, most breakfast cereals, instant rice, instant potatoes, instant anything, canned soups, anything labeled a "frozen novelty," anything labeled a "snack," and anything that feels compelled to tout on its cover just how healthy it is.

Comments

[elfs.livejournal.com]

"Edible food-like substance" is the preferred term, according to the New York Times.

[kengr]

Well, part of the reason to use our phrase was to imply that the stuff might not necessarily *be* edible (other than in the sense of "you can chew and swallow it")

We tended to use "Is it swill yet?" for edible but weird stuff.