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[personal profile] elfs
I had the pleasure the other day of attending the Seattle Web Designer's Meetup. It wasn't so much designers, though, as developers, and despite a membership of 66 on the list, and 14 RSVPs, there were only seven people there the entire evening.

We gathered names and current positions: two working, three unemployed, one dedicated freelancer with several contracts underway, and one who described himself as a "web-based small businessman."

As we discussed our current projects, I realized that I was probably the only guy there with any actual passion for design. I had a number of interests that I wanted to talk about-- developing for Django, for NodeJS, for MySQL and Mongo, for jQuery, even my stalled (like everything else) Flash Replacement Projects. I showed off a couple of the unfinished FRPs, and everyone was suitably impressed.

The businessman, it turns out, has a slew of web-based stores where he re-sells speciality items that he buys in bulk from other resources. Basically, he makes money sellings things at a higher price than Amazon, but by creating storefronts that cater directly to the purchaser, rather than a generic storefront that sells everything.

He sells a lot of woo: vitamins, new-age jewerly (think crystals and copper bracelets), yoga supplies, locally produced CDs. And he apparently makes a comfortable enough living at it.

Here's the thing, though: his websites are boring. They're pedestrian; flat colors, table layouts, little interactivity, no mobile compliance at all. And yet he's making money. They look like they came out of 2001, not 2010.

He wanted to hire me. I demurred, saying that I was already gainfully employed. He accepted that but suggested that we stay in touch.

It's still a little frustrating to realize that because he deferred excellence in my field, he's more successful-- by an absolutely essential metric-- than I am. He's willing to be a businessman, to put up cheap, simple stores that sell something people want, no matter how poorly, but in some sense better than the megasites.

Date: 2010-06-05 04:21 pm (UTC)
From: (Anonymous)
I suppose a lot of the customers for "oogie boogie" web sites aren't exactly the most technologically sophisticated. As to "organ enhancers" they're probably too busy being furtive to notice...

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Elf Sternberg

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