Why Typography Matters

[elfs]

This morning on the commute into work, I passed by a truck with the logo "Applied Organics" plastered across the side. The typeface chosen was soft, rounded, almost sensual-- obviously intended to contrast with the hard-edged look of some imagined "Applied Industrial," or whatever. It turns out they're a landscaping company.

But it was a similar typeface to that used by Babeland and Tiny Nibbles and a host of other women-run sex sites, and my first reading was "Applied Orgasms," and I thought, "Hey, I wanna work for those people!"

P.S. While researching this post, I discovered Applied Organics, Inc., makers of Firefly, "The World's Best All-Organic Personal Lubricant!" Giggity.

Comments

[ladyallyn.livejournal.com]

"Recommended by Professional Gynecologists"

...as opposed to the UNprofessional ones? Or the amateurs?

[elfs.livejournal.com]

I'm not a gynecologist, but I'll take a look.