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Maria Grilo complains, and rightly so!, that the web has become homogenized and everything looks the same. In Brutalism Design is the Bad Influence We All Need, she bemoans the Apple / Google / Microsoft look and all it's descendents, the "clean design" and "cheerful animation," and points instead to websites that don't do any of that, but instead try very hard to maintain a look & feel that's distinct, different, and new.

Not only do I agree with Grilo, but... I have a confession to make. I have a folder on my laptop where I keep literally hundreds of screenshots of websites from the late 1990s through the mid-2000s.

Because back then, websites had flair. They had style. They had personality. The saddest examples I have are those that were once utterly gorgeous— and then the "new" CSS revolution came along and all the little fiddly hacks that made the website gorgeous didn't work anymore, or worse the site was completely written in Flash and no one wanted it to work anymore, and then the people running the website couldn't afford, or didn't know how, to retrofit the look of their site to standard CSS and modern HTML, so now there's a shitty Wordpress site where once loveliness reigned.

Look at these five examples, where the left is from before 2009, and the right is after.







The Viget one is especially disappointing because Viget used to be synonymous with good taste in web design. The Elbow Park one is saddest of all, with its gorgeous site replaced with a cheap Wordpress theme. The Morphix one at least has a background, but it's still a modern bog-standard asynchronous scrolling design.

Many of these are from design studios, and now their websites are all reassurances that they'll no longer be challenging or interesting. Instead, the promise is that, within the narrow confines of Microsoft / Google / Apple paradigm, they'll be able to "fit in" your corporate logo and identity. But it's a cold, sterile website, comfortably familiar yet distantly cold.

It's the opposite of Gruen Transfer. Maybe that's deliberate— it's damnably easy to get lost on the Internet and spend hours surfing for no good reason.

But it's surely boring. Remember texture? Gods, I remember texture. I remember when we could talk about web styles like "clean" and "grunge" and "metal" and it actually meant something. You can't talk about that anymore. Everything is corporate, templated, and built with Bootstrap and React. The other day I was working with a React-based Wordpress website. The CSS was four thousand lines of PCCS. React exists to make sure that wha you're looking at is congruent with what the system "knows." You absolutely do not need it for a static website, or for the Wordpress front-end. But it's hot, it's new. I'm good at React, but I work at a company that makes data-heavy products that demand lots of interaction. Your blog ain't that.
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On XTube, the video site for porn, you have two basic choices: "I am a ( )Man ( )Woman, and I like [ ]Men, [ ]Women." Your sex is a singular choice, but your prefence is multiple choice. When you first visit the site, the settings default to "I am a Man and I like Women."

If you click on "[ ]Men," you get "both." The correct way to specify your preference up front is to click the other choice, to say in effect, "I don't like women." The software, confronted with the choice of not liking either, switches over to the other.

I just find that wrong, in a vaguely irritating way. The best way for a program to seem smart is to not do anything stupid. XTube hasn't done anything programmatically wrong, but it is doing something stupid.
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Remember my Design Aesthetic of the Kook Website post?

There is much to admire in George Hutchins for Congress 2010 campaign website. The color. The glare. The angry fruit salad. And you might consider it understated compared to his sister site, National Independents Movement website. And no giggling!

(via Dispatches from the Culture Wars)
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Twelve years ago, I was the official (ahem) keeper of the alt.sex FAQ. I found a copy on-line the other day and decided to take a look at it. You know something? For when it was built, circa 1997, it wasn't bad. It wasn't bad at all. Oh, sure, there were font problems and bad anchors and links, and it wasn't at all what we'd expect to see now, but for 1997 it was not only state of the art, it was forward-looking in terms of accessibility.

With one exception. I used tables for layout.

I'm so ashamed.

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Elf Sternberg

May 2025

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