I Can Read... Optimus Prime?

[elfs]

Okay, so let me get this straight. The Transformers is rated PG-13 by the Motion Picture Association of America. In theory, this means that parents with children under the age of 13 are "strongly advised" not to take their kids to see this film.

So why, oh why, is there an "I Can Read" Level 2 (Reading With Help: "For readers who are increasingly confident but still need some help") book entitled Meet The Autobots with a big banner on it, Based on the hit movie?

Or am I just spoiled with two girls for whom the Level 2 books were most appropriate somewhere around, oh, five years of age?

Comments

[rarkrarkrark.livejournal.com]

I saw my first R rated film (video, really) while babysitting a four year old. His parents enthusiastically endorsed the viewing. *My* parents had a cow when I got home (I was 13)

I think a lot of parents really don't care. And I think the marketers know that.