Newses

Jul. 15th, 2004 10:34 am
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[personal profile] elfs
A school in Osaka, Japan has decided that all children's uniforms will have a RFID chip installed so tha the school can know with certainty where every kid is at any time.

Meanwhile, in Mexico, politicians are getting RFID implants for security purposes.

Do you say "soda" or "pop"? Now you can find out, with this nifty County-by-County map of which is most prevalent where you live. I can't find much correlation between this map and a similar map of The 2000 Election.

A blind student in Quebec was denied access to an English language immersion course because he could not abide by the rule that he not speak French in the classroom. It's what his dog knows. After a civil-rights complaint was entered, he was allowed to take the class.

And finally, have you ever heard of The Color Marketing Group? These are the people who get paid bucks to figure out what colors will be "in" next year. Obstensibly, they're supposed to guess what people will want, but let's face it, as Neilsen Hayden points out, if a manufacturer doesn't follow the CMG's recommendations their stuff will look peculiarly out of step. Some might consider this a good thing, but the vast majority of Wal-Mart and Nordstroms purchasing officers do not.

What's really going on is the need for change. Once you've got a wardrobe of colors you like, you don't need to buy more. By making you feel subtly out-of-step with the rest of the world, CMG creates a marketing void and the subsequent consumer need.

Now that's just odd

Date: 2004-07-18 10:23 pm (UTC)
From: [identity profile] shemayazi.livejournal.com
We were just googling the so-called color gurus to add weight to a, you guessed it, marketing presentation, where we got to see they liked the color we'd already picked. Useful for backup, but good to ignore if they disagree with you. However, I've noticed that no-one upstairs keeps track of the changing "experts" we cite to back up our personal opinions. Funny that.

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