On Facebook's "Principles"
Jun. 1st, 2010 04:51 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
elfsKathy Gill has a snarky piece in which she enumerates Facebook's principles, and there is one I'd like to disagree with entirely:
Facebook doesn't have to give your information to advertisers to make money off advertising. According to Zuckerberg's own statements, it is Facebook, and not the advertisers, who leverage the massive amount of information into ad placement. Advertisers describe their products and target audience; Facebook sells them a set number of impression in front of that target audience. Development agencies do not need and probably do not want the deluge of individual information that Facebook sorts through; that's for placement agencies. Facebook-- and Google and Bing-- are media placement agencies with attraction propositions distinct from those of magazines or television shows.
Gill is simply wrong about this, in a way that's blatantly deceitful. Hate Facebook all you want, but hate it for rational reasons, not misinformation.
#4: We do not and never will sell any of your information to anyone. (So there’s really no way we can make any money from advertising.)This is so wrong that it deserves a harsh comeback.
Facebook doesn't have to give your information to advertisers to make money off advertising. According to Zuckerberg's own statements, it is Facebook, and not the advertisers, who leverage the massive amount of information into ad placement. Advertisers describe their products and target audience; Facebook sells them a set number of impression in front of that target audience. Development agencies do not need and probably do not want the deluge of individual information that Facebook sorts through; that's for placement agencies. Facebook-- and Google and Bing-- are media placement agencies with attraction propositions distinct from those of magazines or television shows.
Gill is simply wrong about this, in a way that's blatantly deceitful. Hate Facebook all you want, but hate it for rational reasons, not misinformation.
