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[personal profile] elfs
A friend of mine recently posted the mission statement of his personal project. Here's one of mine. The name has been changed to prevent squatting:

AST

Mission Statement

To be the Internet's bedpost, notches and all. We make people comfortable talking— and bragging— about their sex lives.

Elevator pitch

Men and women enjoy talking about sex. They like to brag about it. Sometimes they get anxious about it: they want to know if they're doing it too much, too little, too hard, too soft. They want to know where they fit on the spectrum.

AST is your place to— as anonymously or publicly as you want— talk about, write about, and record and compare your sex life. We provide you with everything— a time-tested collection of public chat spaces, a private profile, a little black book <i>cum</i> diary where you can record the whos, whats, wheres, whens, and maybe even the whys of your sex life. We don't try to match you up with recommendation engines or keyword searches; we leave that to you using your best sex organ of all— your brain.

Significant elements of this project

Features:

Advice columns & blogs. Let the best contributors float to the top.

Forums: A time-tested collection from alt.sex: alt.sex, alt.sex.addiction, alt.sex.advocacy, alt.sex.anal, alt.sex.bondage, alt.sex.fat, alt.sex.fetish, alt.sex.fetish.amputee, alt.sex.fetish.feet, alt.sex.fetish.giants, alt.sex.fetish.hair, alt.sex.fetish.robot, alt.sex.fetish.smoking, alt.sex.fetish.supersize, alt.sex.fetish.tickling, alt.sex.fetish.wet-and-messy, alt.sex.first-time, alt.sex.gay, alt.sex.lesbian, alt.sex.masturbation, alt.sex.oral, alt.sex.personals, alt.sex.poly, alt.sex.queening, alt.sex.selfbondage, alt.sex.society, alt.sex.spanking, alt.sex.submale, alt.sex.swinging, alt.sex.wizards. That's just a start to get the conversation going. Others will be added as the public demands.

Your little black book: The who, what, when, and where. You'll be able to keep the names of your partners as anonymous and pseudonymous as you like. Just keep 'em straight. If you and your partner want to link your books, we'll provide the tools.

Bragging rights: Part of your profile will be your purity score, using the 500-question test.

Flagging: Another part of your profile will be a little multi colored bar. That bar will be encoded using the OmniCode, a popular flagging system a decade old, now brought up-to-date to let you tell others who and what you're about. You'll be able to put it on your blog, your forum signatures, anywhere you want— and only those in the know will know how to read it.

Technological issues

Low-level second-tier addressing: forums, advice columns, blogs, and user profiles will all be off the second URL tier, making bookmarking dead-easy.

The system must be usable via mobile devices. The black book especially. It should be as easy to fill out a record as it is to tweet.

The fora (indeed, anything fitting) must be accessible via NNTP.

The fora must be as easy to use as humanly possible.

The fora must also be accessible using a text-only reader.

Anonymity must be secured as much as possible.

The entire site must be Section 508-compliance. It must work with Javascript and CSS disabled. There must be no flash. It must not rely on audio cues.

The OmniCode must be renderable using only CSS and HTML. A bookmarklet must be able to read and return the contents of the OmniCode on the fly.

Monetization

Subscription? Advertising? Peripheral products (mugs, t-shirts, mousepads)? Sponsorship? Still working on this.

Challenges

  • Spam
  • Apathy
  • Monetization failure
  • Competition
  • Graphic design failure
  • Scaling failure

Date: 2010-01-04 09:50 am (UTC)
From: [identity profile] rhonan.livejournal.com
Apathy is not the issue, addressing the users' needs is the issue. You have an idea, it may even be a great idea, but it has to readily address the needs and desires of the people who end up using it. If you address the needs of the user base, they will not be apathetic. If apathy becomes a problem, it will not be a root issue, but merely the observable result of some other issue.

The one thing you missed as a challenge is uniqueness. How are you offering your users something that is unique to your site, and not just offering a set of features in one place that they can already find elsewhere, say the sites they are already using?

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Elf Sternberg

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