Today's magic incantation!

[elfs]

WINEPREFIX='/home/elf/.wine' wine 'C:\windows\profiles\elf\Local Settings\Application Data\Google\Chrome\Application\chrome.exe' --new-http --in-process-plugins

Viola'. Chrome on Linux. Sort-of. Change the username as applicable. I put the above into a command in $HOME/bin/chrome. Now I have another test platform. Yay!