Date: 2006-03-08 02:48 am (UTC)
kengr: (Default)
From: [personal profile] kengr
Hmmm.. I think Radio shack is a "good" counter-example. They got rid of their catalog and are still losing money.

Having tried to find parts on their website, I think it's the same problem you get when you replace manuals with help files.

With a catalog (manual) I can flip thru it and not only find what I was looking for (eventually, if the organization/indexing is bad) and encounter many "Hey, I didn't know they had *that*!" items which I either buy or make note of for the future.

With the website (help file) if I can't figure out the phrase that they've used to index what I'm looking for, I'll never find it, evenm if they have it. And I *won't* see the other stuff in the samer way.

End result, I'm frustrated and making minimal use of this supposed "resource".

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Elf Sternberg

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