Why television sucks, part XCVIII
Dec. 31st, 2005 12:21 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
I awoke this morning before everyone else and, having little else to do, snuck down to the TV room and did something I haven't done in months: I channelsurfed. And while engaging in this mindless activity I came across an ancient relic of a happier time as Turner Broadcasting was showing Smokey and the Bear. I had forgotten than once upon a time Burt Reynolds was hot and Sally Field were cute, that Jackie Gleason was talented beyond his years, and that "cool" car stunts with stock engines and no digital enhancements usually consisted of jumps of maybe four or five car lengths. It's not a brainy movie, just one long car chase but well-done and it's obvious that Reynolds, Fields, and Jerry Reed are having a whole lot of fun moving from one scene to the next.
I had to turn it off. The advertisements that interspersed the action were for diabetes medicines, heart medicines, liver medicines, "I've fallen and I can't get up" services and, most disturbing of all, erectile dysfunction treatments. And I'm sitting there thinking, is this my demographic? Is this the population I will have joined when I turn 40 next year? This movie is clearly aimed at me: I was thirteen when it came out and it's all about cars with a little mushy love story somewhere in the middle. I don't want to be one of those people to whom they're selling those drugs, though.
I had to turn it off. The advertisements that interspersed the action were for diabetes medicines, heart medicines, liver medicines, "I've fallen and I can't get up" services and, most disturbing of all, erectile dysfunction treatments. And I'm sitting there thinking, is this my demographic? Is this the population I will have joined when I turn 40 next year? This movie is clearly aimed at me: I was thirteen when it came out and it's all about cars with a little mushy love story somewhere in the middle. I don't want to be one of those people to whom they're selling those drugs, though.