Receipt Inflation
Dec. 29th, 2004 12:58 pmSo, for breakfast I had a cup of yogurt. Fifty cents at Safeway. Such a deal! Statistically, it would cost me less than four bucks a day to maintain my necessary caloric intake. And then, I get the receipt.
It's fifteen inches long. I measured.
I look it over, and more than half of the receipt is a list of the "customer loyalty program" indicia for my affinity card: how many Starbucks drinks I've bought in the past year (1), how many deli sandwiches (6), and how many greeting cards (0). A customer service phone number. An offer for a fuel discount if I use their gas pumps (which this store doesn't have). An offer to cash my military service checks.
It's ridiculous. I don't even look at it that closely. I just want to know that everything I bought is on the receipt and nothing else. It's a transaction record; I don't appreciate it being a billboard for selling more.
It's fifteen inches long. I measured.
I look it over, and more than half of the receipt is a list of the "customer loyalty program" indicia for my affinity card: how many Starbucks drinks I've bought in the past year (1), how many deli sandwiches (6), and how many greeting cards (0). A customer service phone number. An offer for a fuel discount if I use their gas pumps (which this store doesn't have). An offer to cash my military service checks.
It's ridiculous. I don't even look at it that closely. I just want to know that everything I bought is on the receipt and nothing else. It's a transaction record; I don't appreciate it being a billboard for selling more.