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[personal profile] elfs
Well, I had plans for the week. Instead, I spent most of them sick, stunned, exhausted. One of my plans was to "catch up on all the things TiVo had caught for me recently." I didn't manage any of that. (Well, okay, I managed to clear out an hour's worth of Big O, but never got to a 45-minute segment of Someday's Dreamers, which was next on my list.) I can't believe I couldn't find 45 minutes in my illness to watch TV. Is my life really that complicated already?

Omaha's home, blessed be. And now, despite everything else, it feels like home again. As if life wouldn't have been crazy enough.

But I feel like I've been such a slug-- no study, no writing, no coding. ANd now I'm heading back to the office.


The hype has got to stop. As I walked through the supermarket yesterday, picking up the last few things Omaha and I needed through the week, one of the things on my list was underarm deodorant. I was looking for my brand (Tom's of Maine, unscented), when I was a little bowled over by the number of choices presented to me. (There's a book out right now that argues that the amount of choice we have, not just on supermarket shelves but in reading material, financial instrumentality, and even marriage arrangements, overwhelms us and stuns us into a kind of regretful passivity.) But what got me are the names: "Red Zone," "Mountain Rush," "Arctic Force." And those are just the names of varieties of Old Spice, you know, the stuff that makes you smell like your great uncle, the one who wore that plaid sport jacket with the cigarette burns.

I mean, when you put on deodorant, do you hope to get knocked through the wall with 50KPH gale winds that freeze you solid? Is that the point?

I found the one I wanted. It works, it's effective, and it's underhyped. It was also in the "natural foods and products" section (also known as the "we've jacked up the price by putting it here" section). At least at PCC, the hype, if it's done at all, is done in earthtones.

Why can't we have Dudley Moore write the hype? (Other than that he's dead, of course.)
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Elf Sternberg

December 2025

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