Elf Sternberg

While I'm sure there's an "awful lot" of bad mass-production goods out there, you're concentrating on the points the author isn't making. Think about the other things in your house: can you imagine a blender that was hand-made? How ridiculously expensive would it be? What about pots and pans? Telephones? Wall-to-wall carpeting? Vacuum cleaners?

Especially when it comes to food production, "the mark of the farm" is noticeable not in the quality, but in the lack of quality. And those qualities that we still like in "heritage" crops will find their way into mass production eventually, if there's enough market for it.