The Trailers Before Zootopia
Mar. 21st, 2016 08:24 amOmaha and the kid and I went out to see Zootopia. No spoilers for the movie; let's just say that it's a rather astonishing piece of animated art which tells a story, has a plot, has a theme, has a meaning, and manages not to be preachy at all about it. It opens with a friggin' children's pageant (which is just about the preachiest thing you can imagine outside of a church), states two different themes before the main plot begins, takes a left turn and delivers a third theme, all the while being entertaining and touching as hell, with wonderful, quirky characters and a rather interesting plotline all the same. At the end of the movie, one of the main characters delivers a short exegesis of second theme, the one fit for kids, which fits perfectly with her character arc, leaving adults to ponder the third theme.
It's almost like the writers were working at four different things at once: a plot for kids, a plot for adults, a theme for kids, and a theme for adults. Oh, that first theme? Not relevant: if anything, the movie is an argument about civilization doesn't make for miracles.
What did we get before Zootopia? Four trailers for four different animated films: Ratchet & Clank, The Secret Life of Pets, Angry Birds: The Movie, and Ice Age 5.
Ratchet & Clank was unimaginably dull and uninspired; if that's the best they can put into the trailer, they have a problem. Ice Age 5 was stupid and unempathetic, focusing on body humor and embarrassment. The Secret Life of Pets had some potential, but still left me doubtful. Angry Birds: The Movie was a befouled hideous exercise in milking a franchise: bathroom humor of the worst sort combined with a thin tissue of unreasonable plot, combined with humiliation for the characters that encourages you to laugh at them, not with them.
Every couple of years, John Lasseter gets a couple of writers into a room with pens and notepads and a whiteboard and a set of rules and says, "Here's the idea. Make me a story." And he wrings everything out of them. They don't go by the beatsheet, they go by The 22 Pixar Rules of Storytelling.
But here's the thing: I don't think this is that hard. It takes discipline, time, and effort. All things I like to think writers pride themselves on. The evidence that any of the other films tried even remotely to do what Lasseter does shows that other animation franchises, when it comes to writing, just don't care all that much. They don't have any respect for their audiences (see rule number 2), and it shows.
It's almost like the writers were working at four different things at once: a plot for kids, a plot for adults, a theme for kids, and a theme for adults. Oh, that first theme? Not relevant: if anything, the movie is an argument about civilization doesn't make for miracles.
What did we get before Zootopia? Four trailers for four different animated films: Ratchet & Clank, The Secret Life of Pets, Angry Birds: The Movie, and Ice Age 5.
Ratchet & Clank was unimaginably dull and uninspired; if that's the best they can put into the trailer, they have a problem. Ice Age 5 was stupid and unempathetic, focusing on body humor and embarrassment. The Secret Life of Pets had some potential, but still left me doubtful. Angry Birds: The Movie was a befouled hideous exercise in milking a franchise: bathroom humor of the worst sort combined with a thin tissue of unreasonable plot, combined with humiliation for the characters that encourages you to laugh at them, not with them.
Every couple of years, John Lasseter gets a couple of writers into a room with pens and notepads and a whiteboard and a set of rules and says, "Here's the idea. Make me a story." And he wrings everything out of them. They don't go by the beatsheet, they go by The 22 Pixar Rules of Storytelling.
But here's the thing: I don't think this is that hard. It takes discipline, time, and effort. All things I like to think writers pride themselves on. The evidence that any of the other films tried even remotely to do what Lasseter does shows that other animation franchises, when it comes to writing, just don't care all that much. They don't have any respect for their audiences (see rule number 2), and it shows.