Sep. 21st, 2010

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You're familiar with CAPTCHAs, those random squiggly collections of words and phrases that websites use to test for your humanity, right? The main purpose of those is for you to demonstrate some skill robots have not yet developed: the ability to fill in partially perceived words.

The company Solve Media has come up with what must be the most evil use of CAPTCHAs yet: CAPTCHAs as advertisement canvas. Instead of randomly chosen strings, you may be required to type in a brand slogan, a tagline, or some other phrase related to an advertising campaign. Sick, twisted, and offensive. I'd much rather help read a book.

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Elf Sternberg

December 2025

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