Now that's bad marketing!
Jan. 17th, 2011 08:27 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
elfsWhat the frak were the marketing geniuses at "Dress Barn" thinking? If you're going to create a clothing store for large women, what the Hell leads you to conclude "Let's call it 'Dress Barn!' That's where cows and sows whirl the night away. See, it's funny!"
A small, cynical, depressed corner of my brain contemplates the idea that the name was actually arrived at through A/B testing, and large women actually responded to the farm animal metaphor better than any other name the marketers created.
A small, cynical, depressed corner of my brain contemplates the idea that the name was actually arrived at through A/B testing, and large women actually responded to the farm animal metaphor better than any other name the marketers created.
