The billboard This billboard is near my house. Now, it some respects it entertains me, because it's some sort of weird winner in the bad design category. At least the Nescafe' billboards taunting Starbucks for trying to horn in on the "instant coffee" market use one typeface consistently.
Starbucks is also trying to emphasize the "nativeness" of their coffee with that canvas bag background, but it deserves a closer look.
The cup: painted on, brush over stencil. A close-up look at the cup logo in the lower right corner shows some interesting detail. It looks as if the cup was painted on with a thick acrylic or oil, as it seems that there's fiber seepage right along the margin of the cup. I could be wrong, that might be a graphic art artifact. Or it might be deliberate. Whatever it is, it's closer to what the original artist might have wanted. It comes close to communicating "illustration screened onto aged canvas bag."
But look at the lettering:
The letters The letters are utterly crisp. The cup and the letters show two different levels of skill with the illustrative arts. I could do this ad in ten minutes with the GIMP, the alpha channel, and some playful dodge & burn effects. This does not communicate "illustration screened onto aged canvas bag." This communicates bad photoshop job.
If the ad campaign wants to communicate something by associating the canvas coffee bag with their advertising campaign, then they had damn well better get a better class of artist, one who can make a request for stencils and screens
look like stencils and screens.
This campaign fails to impress me.
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