elfs | JC Penny's: I'm voting for EVIL. (Reply)

JC Penny's ANA Line

While Omaha and I shopped for gifts, we stopped at JC Penny's and I saw something that floored me. Apparently, it got to Omaha too, because right before I spoke she said, "Does that bother you?"

It did. JC Penny has to be out of their fucking minds to put out a "petite" line of clothing called "Ana." The marketing genius who came up with that can't have been unaware that "Ana" is the nickname for the "anorexia as a lifestyle" subculture. Someday, I hope he gets the proper staking out on an anthill he deserves.

It's good to see others have made the same connection. The Consumerist raised the alarm over a year ago, but it seems that ANA got a major rollout in the 2008 holiday season.

They can argue that the name is an acronym for "A New Approach" all they want, it's offensive to market to a population that's wrestling with an obsessive/compulsive disorder by encouraging it. Either Penny's is evil or stupid, and given that the line was launched in 2006, I'm voting for evil.